BROKENEDGE STUDIOS | A DESIGN-CENTRIC PRODUCTION POWERHOUSE

Theodent redefined oral care with its breakthrough Rennou™ formula, offering a fluoride-free, science-backed solution for stronger enamel. They partnered with us to craft a stunning video campaign that not only educates but captivates, ensuring their message resonates with a global audience.

Challenge

Theodent needed a compelling way to introduce their groundbreaking formula to a mass audience. The challenge was to create a campaign that balanced scientific credibility with an emotional and visually engaging narrative—turning toothpaste into a lifestyle statement.

Our Approach

We anchored the narrative around LL4’s core innovations—its blazing-fast AI capabilities and pinpoint motion tracking. The storytelling leaned into power, precision, and elegance—mirroring the product itself.

Hailo AI Processor – delivering industry-leading AI performance.

IMU Sensor – enabling razor-sharp orientation tracking.

Our process was lean and intentional: No second-guessing and creative exploration. Every visual beat and sound cue was designed to showcase the product and resonate with the high-performance mindset of robotics teams.

What We Delivered

Creative & Strategy

With an accelerated timeline, clarity was non-negotiable. We had to lock in the creative direction early, leaving no room for concept development during production. Every idea, beat, and visual decision was defined from the start—while still allowing just enough flexibility for our specialist team to perform their best.

Production

Execution had to be fast, focused, and frictionless. With the creative locked, our team moved with precision and agility—capturing high-impact visuals and building out product-driven CGI in parallel. Every department was aligned, every shot intentional, creating a seamless blend of live-action and design that brought the LL4’s performance to life.

Outcome

The LL4 launch film sparked immediate attention across the robotics space—shared by top teams, coaches, and tech innovators within days of release. It didn’t just showcase a new product—it cemented Limelight Vision’s position at the forefront of AI-powered optics.

This wasn’t a typical product reveal. It was a bold declaration of what’s next.

Motion Recognized by Motion Design Awards.

Credits

Producer

Sohail Nordin

Creative Director

Laukik Kole

Storyboard Artist

Munch Studio

Modeling Artist

Sergey Kizin

2D Illustrator

Zi Wei Liew