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NYFTER ELT 4K

Building visions for Visionary brands to Shape culture and inspire the world.

Building visions for Visionary brands to Shape culture and inspire the world.

Client

Oneplus

Oneplus

Timeline

3 Months

3 Months

Service

2d + 3d motion design

2d + 3d motion design

Date

January 2025

January 2025

Project Overview

Project Overview

Project Overview

Theodent redefined oral care with its breakthrough Rennou™ formula, offering a fluoride-free, science-backed solution for stronger enamel. They partnered with us to craft a stunning video campaign that not only educates but captivates, ensuring their message resonates with a global audience.

Theodent redefined oral care with its breakthrough Rennou™ formula, offering a fluoride-free, science-backed solution for stronger enamel. They partnered with us to craft a stunning video campaign that not only educates but captivates, ensuring their message resonates with a global audience.

Theodent redefined oral care with its breakthrough Rennou™ formula, offering a fluoride-free, science-backed solution for stronger enamel. They partnered with us to craft a stunning video campaign that not only educates but captivates, ensuring their message resonates with a global audience.

Challenge

Challenge

Theodent needed a compelling way to introduce their groundbreaking formula to a mass audience. The challenge was to create a campaign that balanced scientific credibility with an emotional and visually engaging narrative—turning toothpaste into a lifestyle statement.

Theodent needed a compelling way to introduce their groundbreaking formula to a mass audience. The challenge was to create a campaign that balanced scientific credibility with an emotional and visually engaging narrative—turning toothpaste into a lifestyle statement.

Our Approach

Our Approach

We developed a video campaign that seamlessly blended high-end aesthetics with the precision of scientific storytelling. Using fluid motion, close-up cinematography, and dynamic compositions, we highlighted the elegance and effectiveness of Rennou™, making every frame as refined as the product itself.

We developed a video campaign that seamlessly blended high-end aesthetics with the precision of scientific storytelling. Using fluid motion, close-up cinematography, and dynamic compositions, we highlighted the elegance and effectiveness of Rennou™, making every frame as refined as the product itself.

RnD

RnD

RnD

Behind every tube of Theodent lies years of groundbreaking research. Developed by a team of top scientists and dental experts, the Rennou™ formula is a result of extensive studies in biomimetic science.

Behind every tube of Theodent lies years of groundbreaking research. Developed by a team of top scientists and dental experts, the Rennou™ formula is a result of extensive studies in biomimetic science.

Behind every tube of Theodent lies years of groundbreaking research. Developed by a team of top scientists and dental experts, the Rennou™ formula is a result of extensive studies in biomimetic science.

He team’s process was incredibly streamlined and transparent. From onboarding to final delivery, every stage was clear and efficient. The results exceeded our expectations

Tom Mayblum

Product Group Lead

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© 2025 BrokenEdge Studios. All Rights Reserved.

Privacy Policy

Join our News letter

Let's get cooking

brokenedgestudios

© 2025 BrokenEdge Studios. All Rights Reserved.

Privacy Policy

Join our News letter

Let's get cooking

brokenedgestudios

© 2025 BrokenEdge Studios. All Rights Reserved.

Privacy Policy

Motion Recognized by Motion Design Awards.

Motion Recognized by Motion Design Awards.

Motion Recognized by Motion Design Awards.

Motion Recognized by Motion Design Awards.